July 13, 2016

BuyUpFPThe BUY UP Index is a new app that allows consumers to make purchasing decisions based on a company's demonstrated commitment to gender equality. The organization rates everyday brands and products and the companies behind them. Using a proprietary rating methodology, the BUY UP index assesses companies on four major areas: Women Employees, Women Leadership, Corporate Citizenship, and Marketing.

We are proud to say several WEConnect International corporate members earned A and B grades in their industry categories, and some earned top positions. Remarkably, Procter & Gamble received an A rating in three separate industries. Here are the member corporations who made the lists (A grades in bold):

  • Apple for Cell Phones
  • BNY Mellon for Banks
  • Coca-Cola for Beverages 
  • Estée Lauder Companies for Beauty Products
  • Johnson & Johnson for Beauty Products
  • JP Morgan Chase for Banks (JP Morgan Chase is ranked number one in the category.)
  • Microsoft for Cell Phones (Microsoft is ranked number one in the category.)
  • PepsiCo for Beverages as well as Food
  • Procter & Gamble for Beauty Products, Household Products, and Tampons (P&G is ranked number one for household products and tampons, and is the only company to receive an A for household products.)
  • Walmart for "Big Box"
  • Wells Fargo for Banks

Congratulations to all!