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WEConnect International in Nigeria identifies, educates, registers, and certifies women's business enterprises that are at least 51% owned, managed, and controlled by one or more women. WEConnect International is the only non-profit connecting women-owned businesses with multi-national corporate purchasing organizations outside of the United States.

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Ladipo Shade FP(August 8, 2016) Executive Director of WEConnect International in Nigeria Shade Ladipo recently spoke at "The Evolving Woman" event in Victoria Island, Lagos in early August. According to The Guardian:

"Ms. Shade Ladipo, Executive Director WEConnect International in Nigeria and Founder, Avienti Destination, a Management Company, observed that the general impression would be that women in Nigeria are not serious in business. Many are there to support the family or just see it as a means of survival, she noted.

BrandForHer(July 26, 2016) WEConnect International in Nigeria is partnering up with Branding For Her (BFH) -- a Nigeria-based nonprofit initiative to support and encourage women entrepreneurs and women aspiring to start up businesses. Specifically, BFH offers free and effective brand identity development and brand support that will make their products/services stand out.

This initiative is to encourage more women to step into the entrepreneur space and help them through effective branding and strategy to get there product/service ready for the market.

Ladipo croppedShade Ladipo is the Executive Director for WEConnect International in Nigeria, a travel and media entrepreneur, and social activist.

At the age of 25, Shade founded Avienti Limited — a Destination Management Company with three offices in Nigeria. She has worked with the United Nations Volunteers Nigeria and several advertising agencies where she specialized in event management, account management, and client services and strategy.

Shade is one of the founding members of the Lagos Global Shapers and represents Nigeria at World Economic Forum events. She is also the Co-Founder of Enough Is Enough Nigeria, now one of the most vocal non-partisan organizations credited to being a major part of the platforms for young people in deciding Nigeria’s path of change.