(October 20, 2016) Ambika Sharma, founder of the WEConnect International certified women's business enterprise Pulp Strategy, gives advice on "Brand Building 101: How content marketing may spark great consumer conversations" in this month's edition of Consultants Review.
In the article, Ambika reviews the steps for building your business's content marketing strategy:
- Define your content pillars.
- Put consumers at the center of your messaging.
- Create a story.
- Incorporate videos and visual content.
- Maintain brand poisitioning.
- Keep it mobile-friendly.
- Test, test and test!
Headquartered in Delhi, Pulp Strategy proffers a comprehensive range of integrated solutions seamlessly converging strategy, creativity and consumer insight in order to deliver exceptional services to customers.