For business owner Dilek Sultan Ayan, innovative, problem-solving entrepreneurship has been a lifelong dream. In 2011, that ambition was fulfilled as Dilek became the sole owner of fleet management support company FMT Turkey.
FMT, which provides software-based outsourced fleet support and management services to businesses, has succeeded by filling a market niche of customers looking for cost-cutting fleet services in both Turkey and the United Kingdom. Dilek attributes the success of FMT to their prioritization of both innovative cloud-based software technology and the consultation of highly experienced fleet management experts. At the end of 2012, FMT developed their own cost-cutting software called “Filoxi,” which improves services for vehicle management and reporting.
Dilek has led FMT to secure three patents for their market-specific cloud software, gain major new customers like the Sabancı Group in Turkey and multinational giant P&G, and significantly improve customer satisfaction outcomes, as evidenced by 100% positive ratings on internal surveys. Dilek has also been able to proficiently navigate differences in the European and Turkish markets, which has expanded her portfolio of clients to over 10,000 customers.
FMT has been certified as a WEConnect International Women’s Business Enterprise (WBE) since 2017. The WEConnect International network has improved FMT’s visibility within the industry. In a networking event, Dilek was introduced to P&G by WEConnect International and the two companies have collaborated together ever since.
Reflecting on FMT’s success, Dilek underscores the importance of mutual honesty and trust in maintaining and growing business relationships. She notes that ultimately, “People buy from people, not from companies” and encourages young female entrepreneurs to approach potential customers and strive to meet their needs as much as they can. Excited herself about smart integrated software in the fleet management industry, Dilek also champions women business owners to always be perceptive and observant of new technological innovations. “When you think there is no more you can do for your business to make it better, you are out of the market,” she remarks.
FMT was nominated for the WEConnect International Award for Fastest Growing Business in 2017.