Metrix was founded over 30 years ago in Toronto, Canada, by partners Susan Caldwell and Christine Pylat. They saw an opportunity to create a new kind of training design agency that created exceptional content with a relentless focus on results. The company was named Metrix because it always includes metrics into its learning designs. Jessica Knox, its current CEO, has worked at Metrix for over ten years and took ownership of the company last year.

Are you wondering what supports and resources are available for you to access? Check out the links below for information about programs and supports to help you and your business during the COVID-19 pandemic.

What inspired you to start your business? 

I was completing my Ph.D. in Medical Sciences when I was in the kitchen with my two children in 2012. Our youngest was on quite a strict diet for health reasons, and he was making tea while our daughter was making fruit popsicles. The kids started rallying over who would get mommy's attention when my daughter said, 'Mommy let's make tea-cicles!'. I had one of those 'lightbulb' moments, ran to my computer, and realized there was nobody on the planet making organic tea-based pops. This was the catalyst behind DeeBee's Organics.

Early October, in partnership with Moody’s Corporation and organized with the support of the Canadian Women’s Chamber of Commerce, WEConnect International offered a training program titled "Financing Your Growing Business". Participants worked through financial planning, practiced their pitches, capital planning, accessing funding, and additional resources that are out there to support women entrepreneurs. This pilot program was tested in three cities globally: Toronto, Frankfurt, and Lagos. It was a hit in all three! Stay tuned for information about 2020 programming as we look to expand to more cities. Here's a video recap of the Toronto session:

On November 20, 2019, we participated in the Diversity Inclusion Now Conference at Ryerson University. The panel entitled Matching Discourse with Dollars: Procurement Strategies to Support Diverse Entrepreneurs - featured representatives from WEConnect International (Stephanie Fontaine), Canadian Aboriginal and Minority Supplier Council (Cassandra Dorrington) and Canadian Council for Aboriginal Business (Paul-Emile McNab) who spoke about the successes and challenges of supplier diversity programs. The panel also included a corporate perspective, from Patience Adamu of Aecon Group Inc.

WEConnect International is an advisory partner to the Global Compact Network Canada. Launched in June 2013, as the Canadian network of the UN Global Compact (UNGC), the Global Compact Network Canada (GCNC) is dedicated to assisting Canadian organizations with the advancement of the 17 Sustainable Development Goals (SDGs) and the 10 Principles of the UNGC. On November 14, 2019 Stephanie Fontaine participated in the Gender Equality Leadership in the Canadian Private Sector Year-End Workshop. Stephanie shared supply chain expertise with the group and advocated for the importance of moving forward on supplier diversity activities in corporations. To learn more or get involved, please visit: 

WEConnect International in Canada was proud to partner with #MovetheDial on their Summit, which happened in Toronto on November 14, 2019. With nearly 3,000 people in attendance, plus a livestream that was accessed globally, the Summit challenged attendees to be agents of change, to be intentional about moving the dial for women in tech. The day featured a diverse range of speakers, including Spencer West, Raia "Coach" Carey, Randi Zuckerberg, Angelica Ross, and more. This event embodied inclusion & diversity, not only through it's design (childcare was available, a variety of food options, phone charging stations, as well as massage and wellness stations) but also through the cross-cultural speakers representing a range of narratives, demographics, and experiences. Panels included "Raising Her" featuring a father, Armughan Ahmad of KPMG, and his innovator teen daughter as well as Rola Dagher, President - Cisco Canada, and her daughter talking through the challenges of moving in the tech world as a female and how to best support girls and women in this space. The overarching message to businesses, not only in the tech world but across industries, was that inclusive businesses are stronger, more innovative, and resilient. The future is inclusive! For more information on the #movethedial go to or subscribe to their podcast.